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Applied Communication Theory Resources

An exploration of what Comm theory is and how it fits into our lives and work.

Machiavelli

"Therefore the best fortress is to be found in the love of the people, for although you may have fortresses they will not save you if you are hated by the people."

Niccolo Machiavelli, The Prince


Machiavelli knew that acts alone were not enough. It is equally important to demonstrate your intent in words. Action in the absence of words gives rise to doubt, words in the absence of action likewise. Understanding your life and work interactions in terms of communication theory can help you understand how to weave actions and words together to present a consistent picture of your goal and ensure your words and actions are meaningful to your audience.

Of course, none of this actually worked out very well for poor Niccolo in the end, but he had the right sense of a certain type of communication strategy. 

Each of the following sections explains and demonstrates various aspects of communication that may be of value in your daily work and interaction.

 

 

Machavelli, Niccolo, The Prince. CreateSpace Independent Publishing Platform (2015).

Machiavelli, Niccolò and Viroli, Maurizio. The Quotable Machiavelli. Princeton University Press (December 20, 2016)